Golf's New Normal: How Covid-19 Changed the Game
Golf's New Normal: How Covid-19 Changed the Game
COVID-19 posed serious challenges for the golf industry. According to one foreUP customer, however, the challenges we faced have opened the door to solving the whole industry's biggest threat to revenue: No shows.
Has COVID-19 solved the industry's longest-standing revenue problem?
Golf is one of the only "booked" activities that hasn't adapted to new-age reservation standards—like paying for your reservation when you make it. Valley View used COVID to launch their customers into the 21st century.
In the case study, Dustin Volk explains:
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The biggest culprit of budget inefficiencies — and why there seemed to be no solution.
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How Valley View implemented simple changes that eliminated no-shows.
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Long-term impacts for the golf industry after COVID-19 changed the game.